Some business secrets and trademarks are so coveted that they have gone great lengths to protect them. Coca Cola will never patent their formula and how does that Caramel get into the Caramilk Bar?
Fortunately, we do not have these concerns in our business of Insurance. Our goal is to educate the consumer so that they feel very comfortable about their purchase decision, with the ultimate goal being “peace of mind”.
There are three ways in Atlantic Canada for someone to purchase car/home insurance. There are the Direct Writers who are large national companies that have centralized sales and underwriting offices outside of our provinces. Next are the Agent companies. These operations look like a “franchise”, where they represent just one company and often provide additional services to their clients in the form of life insurance and other financial services products. Last are the Insurance Brokers.